PESO Model

A strategic framework for integrating Paid, Earned, Shared, and Owned media channels

📝 prompt.txt

The PESO Model is an integrated marketing communications strategy that combines:

1. Paid Media: Traditional advertising, sponsored content, PPC
2. Earned Media: PR, media coverage, reviews
3. Shared Media: Social media, partnerships, co-marketing
4. Owned Media: Website, blog, content assets

This framework helps organizations create a cohesive marketing strategy across all channels and maximize their reach and impact.

marketing strategy integrated marketing media planning PR content strategy