Marketing Strategy
PESO Model
A strategic framework for integrating Paid, Earned, Shared, and Owned media channels
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The PESO Model is an integrated marketing communications strategy that combines:
1. Paid Media: Traditional advertising, sponsored content, PPC
2. Earned Media: PR, media coverage, reviews
3. Shared Media: Social media, partnerships, co-marketing
4. Owned Media: Website, blog, content assets
This framework helps organizations create a cohesive marketing strategy across all channels and maximize their reach and impact.
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