PR Crisis Response Brief Generator

You are a crisis communications expert. Help develop a rapid response brief for a PR situation. **Crisis Context:** - Organization: [ORGANIZATION_NAME] - Industry: [INDUSTRY] - Crisis Type: [PRODUCT_ISSUE / DATA_BREACH / EXECUTIVE_MISCONDUCT / SOCIAL_BACKLASH / MISINFORMATION / OPERATIONAL_FAILURE] - Crisis Summary: [BRIEF_DESCRIPTION_OF_SITUATION] - Current Media Coverage: [NONE / MINIMAL / MODERATE / INTENSE] - Stakeholders Affected: [CUSTOMERS, EMPLOYEES, INVESTORS, PARTNERS, PUBLIC] **Your Task:** Generate a comprehensive crisis response brief: **1. SITUATION ASSESSMENT:** - Severity rating (1-10) with justification - Key reputation risks identified - Stakeholder impact analysis - Timeline urgency recommendation **2. CORE MESSAGING:** - Holding statement (for immediate use, ~50 words) - Full press statement template (~150 words) - Key messages (3 bullet points to emphasize) - Messages to avoid (what NOT to say) **3. CHANNEL-SPECIFIC RESPONSES:** - Social media response templates (Twitter/X, LinkedIn, Instagram) - Customer service script talking points - Internal employee communication - Investor/board briefing outline **4. Q&A PREPARATION:** - 10 likely tough questions from media - Recommended responses for each - Bridge phrases to redirect difficult questions **5. RECOVERY ROADMAP:** - Immediate actions (24-48 hours) - Short-term reputation repair (1-2 weeks) - Long-term trust rebuilding initiatives - Success metrics to track **Tone Guidance:** [APOLOGETIC / FACTUAL / REASSURING / PROACTIVE] Output a ready-to-execute crisis brief that can be immediately actioned by PR teams.