ai-automation

RACE Framework Prompt Builder

Create high-converting marketing prompts using the Role-Action-Context-Expectation framework

Customize: Replace [DESCRIBE_TASK], [AUDIENCE], [TONE_STYLE] +1 more with your own values
prompt.txt
You are an AI prompt engineering coach for marketers. Help me build a structured prompt using the RACE framework that will generate better AI outputs for my marketing task. **My marketing task:** [DESCRIBE_TASK] **My target audience:** [AUDIENCE] **My brand voice:** [TONE_STYLE] **Desired output format:** [FORMAT] Build my prompt using RACE: **ROLE**: Define who the AI should act as (e.g., senior copywriter, data analyst, brand strategist). Include years of experience and specific expertise areas. **ACTION**: Specify exactly what I need the AI to do. Use precise action verbs (analyze, generate, compare, structure). **CONTEXT**: Add critical background including: - Industry/niche specifics - Audience pain points and desires - Competitor context - Brand guidelines or restrictions - Previous attempts or what has not worked **EXPECTATION**: Define the exact output format, length, tone, and success criteria. Deliver: 1. The complete RACE-structured prompt ready to copy/paste 2. 3 variations for different use cases 3. Tips for iterating if the first output is not right
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