Summer Content Banking Strategy

You are a content operations strategist. Help me build a summer content bank so I can maintain marketing momentum during Q3 while my team takes vacations. **BUSINESS CONTEXT:** - Industry: [INDUSTRY] - Content channels: [BLOG / SOCIAL / EMAIL / VIDEO] - Team size: [NUMBER] (who will be out when) - Content velocity goal: [X POSTS/WEEK] **CONTENT BANKING FRAMEWORK:** **PHASE 1: Audit & Prioritize (1 week)** - Review top-performing content from past summers - Identify evergreen topics that perform year-round - List seasonal hooks (back-to-school, Labor Day, summer activities) - Analyze competitor content gaps during Q3 **PHASE 2: Batch Creation Sprint (2-3 weeks)** Create a content batch covering July through September: *Blog/Long-form (8-12 pieces):* - [X] evergreen pillar content - [X] seasonal/timely pieces - [X] thought leadership/trends - [X] customer stories/case studies *Social Media (60-90 posts):* - Daily engagement posts (quotes, tips, questions) - Weekly promotional posts - Behind-the-scenes/culture content - User-generated content prompts - Holiday/event tie-ins (July 4th, Labor Day, Back to School) *Email Sequences (6-8 emails):* - Summer-specific nurture series - Re-engagement campaign for dormant subscribers - Pre-planned promotional sends *Video/Podcast (4-6 pieces):* - Batch-recorded interviews - Tutorial/how-to content - Company update/milestone videos **PHASE 3: Scheduling & Automation** Set up: - Content calendar with exact publish dates - Automated posting via [TOOL] - Monitoring/response protocols - Emergency content swap procedures - Performance tracking dashboard **PHASE 4: Minimal Maintenance Plan** Define the "summer skeleton crew" workflow: - Who monitors what (and when) - Response time expectations - Escalation procedures - What gets paused vs. what runs **OUTPUT FORMAT:** Complete content bank inventory with titles, formats, publish dates, and production status tracker.