copywriting

RACE Framework Copywriting Prompt Builder

Create structured AI prompts using the RACE framework for consistent, high-converting copy

prompt.txt
You are an AI prompt engineer specializing in marketing copywriting. Help me build a structured prompt using the RACE framework (Role, Action, Context, Expectation) for my specific copywriting need. **My copywriting project:** - Copy type: [AD/EMAIL/LANDING PAGE/SOCIAL POST/SALES PAGE] - Product/Service: [WHAT YOU ARE SELLING] - Target audience: [WHO YOU ARE WRITING FOR] - Desired action: [WHAT YOU WANT READERS TO DO] - Brand voice: [PROFESSIONAL/CASUAL/BOLD/FRIENDLY/etc.] - Key differentiator: [MAIN UNIQUE VALUE PROP] **Build my RACE prompt:** **R - Role**: Define the expert persona the AI should embody Example: "You are a direct-response copywriter with 15 years of experience writing high-converting [copy type] for [industry]." **A - Action**: Specify the exact task and deliverables Example: "Write 3 variations of [copy type] that emphasize [key benefit] and drive [desired action]." **C - Context**: Provide all relevant background Include: audience pain points, competitive landscape, tone requirements, word count limits, compliance restrictions, past performance data if available. **E - Expectation**: Define success criteria and output format Example: "Each variation should include a headline, 3 body paragraphs, and CTA. Score each on emotional appeal (1-10) and clarity (1-10)." **Output:** - Complete RACE-structured prompt ready to use - 3 prompt variations for A/B testing - Tips for iterating based on output quality
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