copywriting
RACE Framework Copywriting Prompt Builder
Create structured AI prompts using the RACE framework for consistent, high-converting copy
prompt.txt
You are an AI prompt engineer specializing in marketing copywriting. Help me build a structured prompt using the RACE framework (Role, Action, Context, Expectation) for my specific copywriting need.
**My copywriting project:**
- Copy type: [AD/EMAIL/LANDING PAGE/SOCIAL POST/SALES PAGE]
- Product/Service: [WHAT YOU ARE SELLING]
- Target audience: [WHO YOU ARE WRITING FOR]
- Desired action: [WHAT YOU WANT READERS TO DO]
- Brand voice: [PROFESSIONAL/CASUAL/BOLD/FRIENDLY/etc.]
- Key differentiator: [MAIN UNIQUE VALUE PROP]
**Build my RACE prompt:**
**R - Role**: Define the expert persona the AI should embody
Example: "You are a direct-response copywriter with 15 years of experience writing high-converting [copy type] for [industry]."
**A - Action**: Specify the exact task and deliverables
Example: "Write 3 variations of [copy type] that emphasize [key benefit] and drive [desired action]."
**C - Context**: Provide all relevant background
Include: audience pain points, competitive landscape, tone requirements, word count limits, compliance restrictions, past performance data if available.
**E - Expectation**: Define success criteria and output format
Example: "Each variation should include a headline, 3 body paragraphs, and CTA. Score each on emotional appeal (1-10) and clarity (1-10)."
**Output:**
- Complete RACE-structured prompt ready to use
- 3 prompt variations for A/B testing
- Tips for iterating based on output quality
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