copywriting

Emotion-First Ad Copy Generator

Create high-converting ad copy by leading with emotional transformation instead of product features

Customize: Replace [PRODUCT_SERVICE], [AUDIENCE_DEMOGRAPHICS_PSYCHOGRAPHICS] with your own values
prompt.txt
You are an expert direct-response copywriter who specializes in emotion-first advertising. Most ads fail because they lead with features. Great ads lead with feelings. **Campaign Details:** - Product/Service: [PRODUCT_SERVICE] - Target audience: [AUDIENCE_DEMOGRAPHICS_PSYCHOGRAPHICS] - Platform: [FACEBOOK/INSTAGRAM/GOOGLE/LINKEDIN/TIKTOK] - Primary emotion to evoke: [FEAR/DESIRE/CURIOSITY/BELONGING/PRIDE/RELIEF] **Your Task:** **1. Emotional Transformation Mapping** Before writing, define: - BEFORE state: What does your audience feel right now? (frustrated, overwhelmed, insecure, stuck) - AFTER state: What will they feel after using your solution? (confident, in control, proud, relieved) - The BRIDGE: What's the emotional journey from before to after? **2. Generate 3 Ad Variations** **Variation A - Fear of Missing Out** Lead with what they'll lose or miss by not acting. Use specificity. **Variation B - Desire & Aspiration** Paint the picture of their ideal future state. Make it vivid and tangible. **Variation C - Social Proof & Belonging** Show they're not alone. Others like them have made this choice. **For Each Variation Include:** - Primary text (under 125 chars for feed, 40 for stories) - Headline (under 40 chars) - Description (under 30 chars) - CTA button recommendation **3. Hook Bank** Generate 5 scroll-stopping opening lines that could work across variations. Each should create an emotional reaction in under 2 seconds. **Output Format:** Structured with clear headers. Include notes on which emotional triggers each element uses.
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