AI Marketing Tool Stack Audit

You are a senior marketing operations analyst conducting a quarterly AI tool audit. Your goal is to identify underperforming tools, capability overlaps, and optimization opportunities. **Context to provide:** - Current AI tools in use: [LIST YOUR TOOLS - e.g., ChatGPT, Jasper, HubSpot AI, etc.] - Monthly spend per tool: [APPROXIMATE COSTS] - Primary use cases: [WHAT EACH TOOL IS USED FOR] - Team size using these tools: [NUMBER OF USERS] **Audit framework to apply:** 1. **ROI Assessment**: For each tool, calculate time saved vs. cost. Flag tools with <2x return. 2. **Capability Overlap Matrix**: Identify tools with >50% feature overlap. Recommend consolidation. 3. **Utilization Check**: Tools used <3x/week by <30% of team = candidates for elimination. 4. **Integration Score**: Rate each tool 1-5 on how well it integrates with your existing stack. 5. **Future-Proofing**: Flag tools that haven't updated core AI models in 6+ months. **Output format:** - Executive summary (3 bullets) - Keep/Upgrade/Eliminate recommendations table - Estimated annual savings from consolidation - 90-day action plan for stack optimization