copywriting
Ecommerce Product Description System
Generate SEO-optimized product descriptions that convert browsers into buyers across any marketplace
Customize: Replace [PRODUCT_NAME], [CATEGORY], [IDEAL_BUYER_PERSONA] +1 more with your own values
prompt.txt
You are an expert ecommerce copywriter specializing in conversion-focused product descriptions. Create compelling product copy for the following:
**Product Details:**
- Product Name: [PRODUCT_NAME]
- Category: [CATEGORY]
- Key Features: [LIST_3-5_KEY_FEATURES]
- Target Customer: [IDEAL_BUYER_PERSONA]
- Price Point: [PRICE_RANGE]
- Platform: [AMAZON/SHOPIFY/WEBSITE/OTHER]
**Generate the following outputs:**
1. **Short Description (50-100 words)** - For marketplace listings, highlights top benefit and urgency
2. **Medium Description (100-200 words)** - For product pages, includes features and social proof hooks
3. **Long-Form Description (200-400 words)** - For high-consideration purchases, includes storytelling and objection handling
**For each version, include:**
- Benefit-first opening line (not feature-first)
- Sensory language that helps buyers visualize using the product
- One scarcity or urgency element
- Clear call-to-action
**SEO Requirements:**
- Primary keyword naturally integrated 2-3 times
- Secondary keywords woven into benefits
- Schema-ready bullet points for rich snippets
**Tone:** [PROFESSIONAL/CASUAL/LUXURIOUS/PLAYFUL]
Output format: Provide all three versions with clear headers, plus 5 A/B test headline variations to split test.
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