Builds audience targeting, formats, hashtags, ads, and KPIs; provide ICPs, core topics, and CTA.
Design a detailed Twitter content strategy for a B2B SaaS company aimed at lead generation. Provide actionable advice and real-life examples suitable for intermediate-level marketers seeking to boost their social media presence. Outline a step-by-step approach to creating and implementing this strategy, including:
1. Identifying and targeting the ideal audience.
2. Crafting engaging content types (e.g., tweets, threads, polls).
3. Leveraging hashtags and Twitter Chats for increased visibility.
4. Utilizing Twitter Ads for lead generation.
5. Tracking key performance indicators (KPIs) such as engagement rates, click-through rates, and conversion rates to measure success.
Explain each step clearly, offering innovative ideas and practical examples to support the strategy's effectiveness.