Designs a viral challenge with UGC mechanics, partners, and KPIs; provide theme, CTA, and safety guidelines.
Design a comprehensive TikTok content strategy for a Gen Z audience, focusing on intermediate-level marketers seeking to boost their online presence. Develop a step-by-step plan for creating a viral hashtag challenge, including innovative ideas and examples to engage the audience effectively. Address the following key components:
1. Identifying and crafting a unique hashtag that resonates with Gen Z.
2. Creating engaging, high-quality content that encourages user-generated content.
3. Leveraging influencers and partnerships to amplify the challenge.
4. Establishing a clear call-to-action and tracking engagement metrics.
5. Anticipating and mitigating potential pitfalls, such as hashtag hijacking and low engagement.
Maintain a creative tone throughout the response, providing actionable advice and real-world examples to support the strategy.