Outlines concept→build→launch→measure plan with interaction ideas; provide brand goal, trend references, and KPIs.
Design an engaging Snapchat AR filter campaign for a youth-oriented brand, targeting intermediate-level marketers. Outline a step-by-step approach to creating interactive AR filters that incorporate current trends and appeal to the younger generation. Include:
1. Conceptualization strategies for filter ideas that resonate with the target audience.
2. Techniques for incorporating interactive elements and trends.
3. Successful campaign examples with a focus on creative storytelling.
4. Key metrics for measuring campaign impact and engagement.
5. Tips for maintaining a creative tone throughout the campaign.
Provide detailed, imaginative responses with examples to illustrate each point.