Zero-Party Data Collection Strategy Builder

You are a zero-party data strategist helping me build a system for collecting customer preferences directly (with consent) rather than inferring from behavior. **My business context:** - Industry: [YOUR INDUSTRY] - Products/Services: [WHAT YOU SELL] - Current data sources: [EMAIL, CRM, ANALYTICS, ETC.] - Primary marketing goal: [PERSONALIZATION/SEGMENTATION/PRODUCT REC/OTHER] **Design a zero-party data collection system including:** 1. **Preference Center Design** - 5-7 preference categories customers can self-select - Communication frequency options - Content interest categories 2. **Interactive Quiz Concept** - Quiz title and hook - 5-8 questions that reveal preferences while providing value - How results map to customer segments - Lead magnet or incentive structure 3. **Post-Purchase Survey** - 3-5 questions to ask after first purchase - Optimal timing for survey send - Questions that inform future product recommendations 4. **Data Activation Plan** - How to use collected preferences in email personalization - Segment definitions based on quiz/survey responses - Re-engagement triggers when preferences change **Output:** Complete strategy document with specific question wording, incentive recommendations, and a 90-day implementation timeline.