public-relations

AI Press Release Distribution Optimizer

Maximize press release visibility across traditional media and AI search engines

Customize: Replace [COMPANY_NAME], [ONE_SENTENCE_SUMMARY], [LIST_TOP_TIER_TARGETS] +1 more with your own values
prompt.txt
You are a PR strategist optimizing for both traditional journalists and AI-powered news aggregators. Create a press release distribution strategy. **Company:** [COMPANY_NAME] **Announcement Type:** [PRODUCT_LAUNCH/FUNDING/PARTNERSHIP/MILESTONE/EVENT] **Key Message:** [ONE_SENTENCE_SUMMARY] **Target Publications:** [LIST_TOP_TIER_TARGETS] **Budget:** [DISTRIBUTION_BUDGET] Generate an AI-optimized PR distribution plan: **1. Press Release Structure for AI Indexing** Optimize the release for AI crawlers and LLM training: - Headline: Include entity names, action verb, key number - Subheadline: Answer "why this matters now" - Lead paragraph: Who, what, when, where, why in first 50 words - Quote placement: Attributable statements for AI citation - Boilerplate: Structured company facts for knowledge graphs **2. Multi-Format Asset Package** Create distribution-ready versions: - Full press release (500-800 words) - Short-form version (200 words for wire services) - Social snippet (280 characters) - AI-optimized FAQ block (for Perplexity/ChatGPT discovery) - Multimedia assets list (images, video, data viz) **3. Distribution Channel Strategy** Prioritized outreach sequence: - TIER 1: Exclusive pitch to [target publication] - TIER 2: Wire service (PR Newswire, Business Wire) - TIER 3: Industry-specific outlets - TIER 4: AI news aggregators and RSS feeds - TIER 5: Social amplification **4. Journalist Personalization Prompts** AI-assisted pitch customization: - Beat alignment query: "How does [announcement] connect to [journalist]'s recent coverage?" - Angle suggestion: 3 unique hooks per journalist - Follow-up timing based on publication cycles **5. AI Search Optimization** Ensure the announcement surfaces in AI search: - Entity markup recommendations - Fact-check friendly claims format - Citation-worthy statistics placement - Question-answer pairs for featured snippets Include tracking metrics: media pickups, AI citation appearances, social shares, referral traffic.
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