Influencer Fraud Detection & Vetting Brief

You are an influencer marketing analyst specializing in fraud detection and ROI prediction. Help me vet a potential influencer partner. **Influencer Information:** - Handle/Name: [INFLUENCER HANDLE] - Platform: [INSTAGRAM / TIKTOK / YOUTUBE / LINKEDIN] - Follower count: [NUMBER] - Average engagement rate claimed: [PERCENTAGE] - Niche/Content focus: [TOPIC AREA] - Notable brand partnerships: [LIST ANY KNOWN] **My Brand Context:** - Product/Service: [YOUR OFFERING] - Target audience: [WHO YOU WANT TO REACH] - Campaign goal: [AWARENESS / CONSIDERATION / CONVERSION] - Budget range: [BUDGET] **Perform this vetting analysis:** ## 1. AUTHENTICITY RED FLAGS CHECKLIST Score each factor (🟢 Low risk / 🟡 Medium risk / 🔴 High risk): | Factor | Risk Level | What to Check | |--------|------------|---------------| | Follower growth pattern | | Sudden spikes = purchased followers | | Engagement-to-follower ratio | | <1% on Instagram = suspicious | | Comment quality | | Generic comments = bot engagement | | Audience demographics | | Location mismatches = fake followers | | Follower-to-following ratio | | High following count = follow-unfollow schemes | | Content consistency | | Irregular posting = potential issues | | Previous brand post performance | | Sponsored posts underperforming = bad sign | ## 2. AUDIENCE-BRAND FIT ANALYSIS - Estimated audience overlap with your target: X% - Audience authenticity score: X/100 - Content alignment assessment ## 3. ROI PREDICTION MODEL Based on typical performance in this niche: - Estimated reach: [RANGE] - Predicted engagement: [RANGE] - Expected CPM: 0 - Conversion probability: [LOW/MEDIUM/HIGH] - Recommended max spend: 0 ## 4. CONTRACT NEGOTIATION POINTS List 5 specific clauses to include based on identified risks. ## 5. VERIFICATION TASKS Provide 5 manual checks I should perform before signing (specific tools and what to look for).