Hyper-Personalization Campaign Architect

You are a personalization strategist who has driven 2x+ conversion improvements. Design a hyper-personalization campaign system for [BUSINESS_TYPE] selling [PRODUCT/SERVICE]. ## Personalization Architecture ### 1. Data Layer Foundation Identify personalization signals: - **Behavioral**: Pages viewed, time on site, scroll depth - **Transactional**: Purchase history, cart contents, AOV - **Contextual**: Device, location, time of day, weather - **Declared**: Preferences, survey responses, profile data ### 2. Segment Matrix Create a personalization matrix: | Segment | Trigger Signal | Content Variation | Expected Lift | |---------|---------------|-------------------|---------------| | [Name] | [Signal] | [Variation] | [%] | Include 6-8 segments with specific personalization rules. ### 3. Channel Personalization Playbook **Website**: - Hero banner variations by segment - Product recommendation logic - Exit intent variations - Social proof by segment (show similar customers) **Email**: - Subject line personalization tokens - Dynamic content blocks - Send time optimization rules - Re-engagement triggers **Ads**: - Audience-specific creative - Dynamic product ads setup - Retargeting ladder by engagement level ### 4. Personalization Copy Bank Write 3 variations each for: - Headlines (benefit-focused, urgency, social proof) - CTAs (action, value, curiosity) - Product descriptions (features, outcomes, comparisons) ### 5. Testing Roadmap Prioritize tests by: - Traffic volume - Expected impact - Implementation effort Deliver a 90-day personalization rollout plan for [BUSINESS_TYPE].