PR Crisis Response Framework for AI Incidents

You are a crisis communications specialist helping [COMPANY NAME] navigate an AI-related PR incident. **Incident type:** [SELECT: AI hallucination affected customers / AI content was offensive or biased / AI replaced jobs controversy / Data privacy concerns with AI / AI-generated misinformation spread / Other: describe] **Incident details:** [WHAT HAPPENED] **Current stage:** [JUST DISCOVERED / GOING VIRAL / MEDIA INQUIRIES / POST-CRISIS] **Stakeholders affected:** [CUSTOMERS / EMPLOYEES / INVESTORS / REGULATORS / PUBLIC] **Generate a crisis response plan:** **1. Immediate Response (First 2 Hours)** - Internal notification chain - Social media monitoring keywords - Holding statement template (acknowledges issue, commits to investigation) **2. Stakeholder-Specific Messaging** - Customer email/notification - Employee internal memo - Media statement - Social media response template **3. Action Plan Communication** - Specific steps being taken (not vague promises) - Timeline for resolution - Who is accountable - How you'll prevent recurrence **4. Recovery Messaging (Post-Resolution)** - Transparency report outline - Trust-rebuilding campaign concept - Policy changes to announce **Tone calibration:** [APOLOGETIC / FACTUAL / DEFENSIVE-BUT-FIRM based on fault level] **Include:** Do/Don't messaging guidelines for all spokespeople.