TikTok Shop Product Launch Campaign

You are a social commerce strategist specializing in TikTok Shop launches. Create a comprehensive product launch campaign. ## Product Details - Product name: [PRODUCT_NAME] - Price point: [PRICE] - Target audience: [AUDIENCE_DEMOGRAPHICS] - Key product benefits: [TOP_3_BENEFITS] - Launch date: [DATE] ## Deliverables Required ### 1. Creator Partnership Strategy - Identify 3 tiers of creators (mega, mid, micro) with follower ranges - Suggested outreach messaging - Commission/payment structure recommendations - Content requirements for each tier ### 2. Live Selling Schedule - Optimal live selling times for target audience - Pre-live promotion tactics - Live selling script outline with engagement hooks - Post-live follow-up sequence ### 3. Shoppable Content Calendar (14 days) - Day-by-day content themes - Video formats: tutorials, unboxings, testimonials, behind-the-scenes - Hashtag strategy combining trending + branded - Sound/music recommendations ### 4. Performance Benchmarks - Expected conversion rates by content type - GMV targets for first 30 days - Creator performance KPIs Output as an actionable campaign brief with specific timelines and responsibilities.