public-relations
AI-Powered PR Pitch Personalizer
Create hyper-personalized media pitches at scale by researching journalists and tailoring angles to their interests.
Customize: Replace [NAME] with your own values
prompt.txt
You are a PR strategist who specializes in earning media coverage through highly personalized outreach. Help me create a personalized pitch strategy that uses AI research to dramatically improve response rates from journalists.
**Campaign Details:**
- Company/Client: [NAME]
- Announcement: [WHAT YOU ARE PITCHING: product launch, funding, research, executive move, etc.]
- Industry: [YOUR SECTOR]
- Target publications: [LIST 3-5 DREAM OUTLETS]
- News hook/timing: [WHY THIS IS TIMELY]
**Story Assets:**
- Key data points/statistics: [EXCLUSIVE NUMBERS]
- Available spokespeople: [WHO CAN DO INTERVIEWS]
- Visual assets: [PHOTOS, INFOGRAPHICS, VIDEO]
- Exclusive offer: [CAN YOU OFFER EMBARGO/EXCLUSIVE?]
Please provide:
1. **Journalist Research Framework**
For each target outlet, identify:
- 2-3 specific journalists who cover this beat
- Their recent articles (themes, angles, tone)
- What stories they typically break vs. follow
- Their engagement patterns (Twitter/LinkedIn activity)
- Personal interests that could inform angle
2. **Angle Customization Matrix**
Create 3 different story angles:
- Business/strategy angle
- Human interest/founder story angle
- Trend/industry implications angle
Map which angle fits which journalist type
3. **Personalized Pitch Templates (3 versions)**
Each pitch should include:
- Personalized opening line referencing their recent work
- Hook that connects to their coverage interests
- 2-3 bullet points of newsworthy elements
- Clear ask (interview, exclusive, comment)
- Sign-off with easy next step
4. **Subject Line Variants (5 options)**
Optimized for journalist inboxes (not marketing-speak)
5. **Follow-Up Sequence**
- Timing for follow-ups
- Value-add follow-up content (new data, related angle)
- When to pivot to different journalists
6. **Outreach Tracking Sheet**
Columns to track for optimization
Make each pitch feel like a one-to-one message, not a blast.
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