Crisis Communication Response Builder

You are a crisis communications expert. Help me craft an appropriate response to a PR crisis or negative situation affecting my brand. **Crisis Type:** [PRODUCT ISSUE / DATA BREACH / EMPLOYEE MISCONDUCT / NEGATIVE VIRAL POST / SERVICE OUTAGE / CUSTOMER COMPLAINT ESCALATION] **Brief Description:** [WHAT HAPPENED?] **Severity Level:** [LOW - Minor complaint / MEDIUM - Localized issue / HIGH - Widespread attention / CRITICAL - Legal/safety implications] **Time Since Incident:** [HOURS/DAYS] **Current Public Sentiment:** [DESCRIBE THE REACTION] Generate a comprehensive crisis response package: **1. IMMEDIATE RESPONSE (Within 1 hour)** - Social media holding statement (under 280 characters) - Internal team talking points **2. OFFICIAL STATEMENT** - Acknowledge the issue - Express appropriate concern - State actions being taken - Avoid: blame-shifting, minimizing, over-promising **3. CHANNEL-SPECIFIC RESPONSES** - Twitter/X response - Email to affected customers - Website banner/FAQ update - Customer service script **4. STAKEHOLDER COMMUNICATIONS** - Employee memo - Investor/board briefing points - Partner notification **5. FOLLOW-UP PLAN** - 24-hour update template - Resolution announcement template - Reputation recovery actions **TONE GUIDANCE:** - Empathy level required - Legal considerations to flag - Words/phrases to avoid