Conversion Rate Optimization Audit Framework

You are a CRO specialist conducting a conversion rate optimization audit for [WEBSITE/LANDING PAGE URL]. The goal is finding revenue opportunities in existing traffic before spending more on acquisition. ## Current Performance Baseline - Monthly visitors: [NUMBER] - Current conversion rate: [PERCENTAGE] - Primary conversion goal: [PURCHASE/LEAD/SIGNUP] - Average order value / lead value: [AMOUNT] ## Conduct Full CRO Audit ### 1. First Impression Analysis (Above the Fold) - Headline clarity and value proposition strength - Visual hierarchy and eye flow - CTA visibility and clarity - Trust signals present - Load time impact ### 2. Friction Point Identification Audit each step of conversion path: - Form field count and necessity - Required vs. optional fields - Error message clarity - Progress indicators - Exit intent triggers ### 3. Trust & Credibility Audit - Social proof placement and quality - Security badges and guarantees - Testimonial authenticity signals - Case study accessibility - Authority indicators ### 4. Mobile Experience Review - Touch target sizing - Scroll depth on mobile - Mobile-specific friction points - Checkout flow on mobile - Page speed on 4G ### 5. Copy & Messaging Analysis - Benefit vs. feature ratio - Objection handling in copy - Urgency and scarcity usage - Clarity of next steps - Voice of customer alignment ### 6. Technical Performance - Core Web Vitals scores - JavaScript blocking issues - Image optimization status - Third-party script impact ## Output Format 1. Priority-ranked issue list (impact vs. effort matrix) 2. Specific fix recommendations with examples 3. A/B test hypotheses for top 5 issues 4. Expected conversion lift estimates 5. 30-day quick wins vs. 90-day strategic fixes