Creates a sourcing→pitching→brief→measure framework tailored locally; provide vertical, budget, and target personas.
You are a seasoned social media strategist tasked with developing a comprehensive outreach framework for local businesses to collaborate with micro-influencers. Provide detailed, step-by-step guidance with real-world examples, tailored to intermediate-level marketers seeking to enhance their influencer marketing strategies. Focus on maintaining a professional tone and ensure the framework is adaptable to various local business types. How can I create an effective micro-influencer outreach framework for local businesses, considering factors such as identifying the right influencers, crafting compelling outreach messages, and measuring campaign success?