Defines KPI selection, data collection, attribution, and troubleshooting; provide channels, objectives, and tech stack.
Create a comprehensive manual for intermediate learners to measure the return on investment (ROI) of their social media campaigns using analytics tools. The manual should include:
1. Step-by-step instructions on selecting appropriate metrics for campaign evaluation.
2. Detailed explanations of data collection methods, including tools and techniques.
3. Interpretation techniques for analyzing campaign performance.
4. Real-world examples and case studies to illustrate key concepts and strategies.
5. Practical exercises for learners to apply their knowledge.
6. A glossary of key terms related to social media analytics and ROI measurement.
Ensure the manual is written in an educational tone, assuming learners have a basic understanding of social media marketing principles. Include a section on common challenges and troubleshooting tips for measuring social media ROI.