Designs a company-wide advocacy playbook (enablement, content kits, KPIs); provide roles, themes, guardrails, and tracking goals.
Imagine you are a seasoned social media strategist tasked with creating a comprehensive guide to employee advocacy programs on LinkedIn. Provide detailed, step-by-step instructions and real-world examples to help intermediate-level marketers effectively leverage their employees' professional networks to amplify their brand's presence. Focus on maintaining a professional tone and ensure the guide is thorough and engaging. How can I develop and implement a successful employee advocacy program on LinkedIn to boost my company's online visibility and credibility?