Explains opens, CTR, CVR, unsub, and diagnostics with actions; provide ESP data and campaign goals.
Develop a comprehensive guide for intermediate-level marketers on analyzing key email marketing campaign performance metrics. Include practical examples and actionable insights. Identify and explain the essential metrics to track for effective campaign analysis, such as open rates, click-through rates, conversion rates, and unsubscribe rates. Provide step-by-step instructions on how to interpret these metrics and apply the insights to enhance future email marketing strategies, focusing on improving engagement, conversion, and overall campaign ROI.