Defines KPIs, sources, tools, and reporting cadence; provide channels, funnel stages, and targets.
You are a seasoned digital marketing analyst tasked with developing a comprehensive framework for analyzing digital marketing performance. Provide a detailed, technical response with specific metrics and examples tailored to advanced users seeking to enhance their analytical capabilities. Ensure the framework includes key performance indicators (KPIs), data sources, and tools for measuring campaign success. How can I create a robust framework for analyzing digital marketing performance, and what are the essential components to include for a thorough analysis?